THE ALCHEMY GROUP
Board and c-suite digital advisory services for private equity and venture capital funds and their portfolio companies.
WHAT WE DO
Expert Digital Advisory Services for Today's Dynamic Technology LandscapeThe Alchemy group provides Board and C-suite advisory services for private equity and venture capital-backed businesses in the technology space across a range of sectors including e-commerce, marketplaces, fintech and SaaS.Unlocking the Full Potential of Your CompaniesAt The Alchemy Group, we understand the challenges and opportunities of the digital age. We are committed to helping private equity and venture capital funds, and their portfolio companies, navigate the complexities of today's business environment. Our tailored services ensure that you stay ahead of the competition, maximize your returns, and achieve sustainable growth.Our operational digital advisory services include:1. Growth Strategy
Our data-driven growth strategies help you attract, acquire, and engage customers across digital channels. We leverage cutting-edge tools and techniques to optimize your customer journey and enhance the overall user experience. From performance marketing to CRM strategy, we will help you build and sustain a loyal customer base.2. Product Strategy
We specialize in creating winning product strategies that align with your business goals and market demands. We will work closely with you to identify the right product-market fit, create detailed roadmaps, and ensure successful product launches. With a keen focus on customer-centric design and agile methodologies, we empower you to deliver innovative solutions that stand out in the market.3. Organizational EffectivenessAt The Alchemy Group, we recognize the vital role of a strong, adaptable organization in driving business success. Our organizational effectiveness services focus on optimising your company's structure, culture, and processes to enhance collaboration and streamline decision-making. We assess your current setup, develop tailored strategies for improvement, and implement change management initiatives to ensure a smooth transition. By fostering a performance-driven culture and leveraging talent management strategies, we help you build a resilient foundation that supports long-term success in the dynamic digital landscape.4. International Expansion
The Alchemy Group will guide you through the complexities of expanding your business to new markets. From competitive analysis to organisational design and localization strategies, we provide comprehensive support to ensure your successful entry and growth in international markets. We will help you develop a tailored international expansion playbook that will be your competitive advantage as you scale your operations.Our transactional advisory services include:5. M&A Digital Due Diligence
We offer thorough digital due diligence services to help you make informed decisions during mergers and acquisitions. Our comprehensive assessments cover major digital capabilities such as marketing, product, and analytics, and we can support you in developing a tailored post-merger integration plan. Every step of the way, we ensure that you have a clear understanding of the potential value and risks associated with the transaction, enabling you to make the right choices.6. Pre-deal Advisory Support
Our pre-deal advisory support services are designed to help you identify and assess potential investment opportunities in the tech and digital space. We leverage our sector expertise to provide you with accurate and actionable insights. Our consultants work closely with you to understand your investment criteria, risk appetite, and strategic objectives, ensuring that you make informed decisions and capitalize on lucrative opportunities.7. Post-transaction Value Creation Planning
We believe that effective post-transaction planning is crucial for realizing the full potential of your investments. Our tailored value-creation plans focus on identifying growth opportunities, optimizing operations, and enhancing organisational efficiency. We collaborate with your team to design and implement strategic initiatives that drive sustainable growth, profitability, and long-term success.Contact us here for a free consultation
At The Alchemy Group, we pride ourselves on delivering tailored, results-oriented solutions that empower our clients to thrive in the digital age. Partner with us to unlock the full potential of companies. Contact us today to schedule a consultation and discover how we can help you achieve your strategic goals.
ABOUT US
The Alchemy Group was founded by Alidad Moghaddam, a London-based senior executive, angel investor, and advisor in the European technology ecosystem. Alidad's career spans start-ups, scale-ups, growth companies and large global enterprises in a variety of commercial, growth and product leadership roles.He is an investor and board advisor to numerous high-growth technology companies in the US, UK and Europe, and also provides digital advisory services to venture capital & private equity funds regarding their tech and tech-enabled portfolio companies. Most recently, Alidad was International General Manager and VP of Growth at Trainline, and helped lead the company to one of the most successful technology IPOs on the London Stock Exchange in recent years.Before joining trainline, Alidad was the Group Commercial Director at blinkbox Entertainment, a digital entertainment platform owned by Tesco, where he was responsible for strategy, business planning, and corporate development. Prior to blinkbox, he was part of the executive team at private equity-backed fintech company TotallyMoney, where he ran marketing and product development. Prior to TotallyMoney, Alidad was part of the senior management team at Moneysupermarket.com, Europe’s largest finance and insurance aggregator, where he managed a portfolio of personal finance websites, and acted as product manager for the company’s credit comparison platform.Alidad also previously worked as a management consultant for Bain & Company in New York and London and held strategy and business development roles at American Express in New York. He also graduated with an MBA from Harvard and a BA with Honors in Economics and International Relations from Brown University.
CONTACT US
To learn more about our services, contact us using the form below and we will be in touch to discuss how we can help as soon as possible.