Board and C-suite digital advisory services for private equity and venture capital funds and their portfolio companies.
Tailored digital advisory across the investment lifecycle — from due diligence to value creation and beyond.
Operational Advisory
Data-driven strategies to attract, acquire, and engage customers across digital channels. From performance marketing to CRM, we optimise the customer journey and build sustainable growth engines.
Winning product strategies aligned to business goals and market demands. We identify product-market fit, create detailed roadmaps, and ensure successful launches using customer-centric design and agile methodologies.
Optimising structure, culture, and processes to enhance collaboration and decision-making. We foster performance-driven cultures and implement change management for long-term resilience.
Comprehensive support for new market entry — from competitive analysis and organisational design to localisation strategies. We develop tailored expansion playbooks that become your competitive advantage.
Transactional Advisory
Thorough digital capability assessments covering marketing, product, and analytics. We provide clear understanding of value and risks, and support post-merger integration planning.
Identifying and assessing investment opportunities in tech and digital. We leverage deep sector expertise to provide accurate, actionable insights aligned to your investment criteria and strategic objectives.
Post-transaction plans focused on growth opportunities, operational optimisation, and organisational efficiency. We design and implement strategic initiatives that drive sustainable profitability.
25+
Years in tech, growth & strategy
PE & VC
Buy-side & sell-side transaction experience with leading firms
~$2B
Trainline IPO on the London Stock Exchange
60+
Angel investments in tech start-ups
CEO, Blue Light Card
UK's leading discount marketplace for key workers — 6M+ members
Digital Advisor, Hellman & Friedman
Senior Operating Advisor at leading PE firm — $100B+ under management
Expert in Residence, Seedcamp
Leading European seed fund — backed Wise, Revolut, UiPath
Alidad Moghaddam is a London-based technology executive, angel investor, and advisor with over 20 years of experience across start-ups, scale-ups, and large global enterprises. He brings extensive experience working with leading private equity firms across buy-side and sell-side transactions, value creation, and digital transformation.
As CEO of Blue Light Card, he led the successful PE-to-PE exit from Inflexion to Vitruvian, demonstrating strong execution against the company's value creation plan. He also serves as an advisor to PE and VC funds on digital strategy and due diligence across the deal lifecycle.
Previously, Alidad was International General Manager and VP of Growth at Trainline, where he was part of the executive team that led the company's ~$2B IPO on the London Stock Exchange and grew the business by over 4x. He expanded Trainline's footprint to ~175 countries, growing international GMV to ~€500M.
His earlier career includes leadership roles at Bain & Company (including PE due diligence), American Express, Moneysupermarket.com, and TotallyMoney (PE-backed). He is also a Commercial & Growth Expert in Residence at Seedcamp, a leading European seed fund that has backed unicorns including Wise, Revolut, and UiPath.
Alidad holds an MBA from Harvard Business School and a BA with Honours (Magna Cum Laude, Phi Beta Kappa) from Brown University.
Whether you're exploring a new investment, planning a value creation initiative, or need strategic digital guidance for your portfolio — we'd welcome the conversation.
